What is ORM?

Here is the Definition: First of all ORM stands for Online Reputation Management, It’s a process of monitoring and improving the way a brand or company appears online.

Certainly! Online Reputation Management is like taking care of your digital image or “online reputation” in the same way you might take care of your personal reputation among your friends or in your community.

Imagine you have a social media profile or an online presence, and people can see what you post, comment, or share. Online reputation management involves actively managing and controlling what shows up about you when someone searches for your name online. It’s like making sure that the information and images associated with your online identity are positive and reflect the image you want to portray.

ORM can include things like monitoring social media, addressing negative comments, showcasing your achievements, and generally being mindful of how you present yourself on the internet. It’s about making a good impression in the digital world, just as you would in the real world.

There are three major components of ORM

1.Monitoring

2.Responding

3.Content Creation

1. Monitoring: Monitoring in Online Reputation Management is like keeping an eye on what people are saying about you or your brand on the internet. It’s similar to paying attention to conversations among your friends or in your community but, in this case, it’s happening online. When you monitor your online reputation, you’re checking social media, review sites, and other online platforms to see if there are any comments, reviews, or mentions about you. It’s a way to stay informed about what others are saying and to address any issues or negative feedback promptly. It’s like staying in the loop so you can actively manage and shape the way you or your brand are perceived in the digital world.
2. Responding: Responding in online reputation management is like how you handle things when people talk about you online. It’s like being cool and calm when someone says something good or bad about you. So, if someone gives you a compliment, you can say thanks and be friendly. If someone says something not so nice, you can either ignore it or respond calmly without getting into a fight. It’s about keeping your online image positive and handling things in a smart way!
3. Content creation: Content creation involves creating positive content about yourself on platforms like social media and blogs. Share your achievements, hobbies, and projects to shape a favorable image. Engage with others positively, monitor online mentions, and address any negativity. It’s like curating your online presence to highlight the best aspects of yourself.

Strategies for ORM

There are two strategies for ORM

1. Proactive ORM: Proactive Online reputation management strategies involve strategically creating positive online content to shape a favorable digital image. What is ORM? It’s the proactive management of one’s online presence, using engaging social media posts, blogs, and projects to anticipate and address potential issues, enhancing overall reputation.
2. Reactive ORM: Reactive Online Reputation Management strategies involve responding to negative online situations. When issues arise, individuals or businesses actively address and counteract negative content. It’s like putting out fires, handling problems after they occur to minimize damage and restore a positive online image.

Tools for checking ORM

1. Google alerts
2. Hootsuite
3. Mention