What is PPC?

PPC advertising stands for “Pay-Per-Click” advertising. It’s a way that any firm and business uses to foster their goods or services on the internet. Here’s is the clear definition:

Imagine you have a skincare product. Let’s assume you have a facewash and want to tell people about it online. You decide to approach towards pay per click advertising because it is best approach you heard about. Create an online Ads. for your facewash, with a relevant headline and a picture of facewash and its results on people.

You choose where your Ads. appears, like on Google or at other social media sites.

When someone is looking for “facewash” or something related, your Ads. might appear at the top of the search results or on a website they’re visiting.

Now comes the “Pay-Per-Click” part. You don’t have to pay for just showing the advertisement. Thus, you only pay when someone clicks on your Ads. to visit your product facewash’s website.

So, if three people click on your Ads. you’ll pay for those three clicks. It’s like paying only when people show genuine interest in the product.

PPC advertising helps businesses get more visitors to their websites, and hopefully, some of those arrivals will become customers and buy your product facewash.

That’s Pay Per Click advertising in simple words—it’s a way to advertise online where you pay for each click on your Ads., hoping to attract people to your website and raise your business.
That’s it, now you know what is PPC in digital marketing.

Is PPC advertising costly?

Pay per click advertising can be costly because you have to pay a certain amount of money each time someone clicks on your online Ads. Think of it like paying a small fee whenever someone visits a product you set up on internet.

The cost can add up quickly, especially if lots of people click on your ad. So, whether PPC is expensive or not depends on how much you’re willing to spend. And how effective your ad is at getting people to do what you want, like buying your product.

It’s kind of like how buying more costly ingredients for your product. It can make it better, but it also means you spend more money upfront.

In PPC, you need to be smart about how you use your money to make sure you’re getting the most value for your money. That’s why some businesses find PPC to be costly, while others see it as a worthwhile investment.